Allow me to sum up the importance of social media today for every company and brand in only a line from a popular jazz standard: “It don’t mean a thing if it ain’t got that swing.” You’ve got to be active on all social media networks in order to swing your way to success. It’s safe to say that social media has become as essential marketing tool to a brand or company as water is to the human body. But let’s be honest: we all forget to provide updates from time to time, post too little or too much and the interest of your customers slowly decreases or remains just the same for a long, long time. So what can you do about it? Get organized.
“Being organized is being in control”
Here’s a fun fact: the reason you occasionally forget to provide updates to your customers is because you (probably) lack proper organization. The key to regular updates on Facebook, Twitter, Instagram, Pinterest, Tumblr, LinkedIn, Google+ or whatever social media network you use for marketing purposes is to do an extensive research on best times to share updates, create a sharing schedule and stick to it. Of course, doing this manually can be overwhelming and time consuming, but that’s exactly when these social media scheduling apps come into play.
Social Media Schedulers: What Do They Do?
Whether you’re short on budget or you just have too many responsibilities and occasionally forget to share, there are a number of social media scheduler apps that can help you share better, smarter, faster, more effective. Instead of putting yourself under pressure rushing to share at best time possible, sit down on your machine at your finest convenience, schedule your next day’s social media activities and updates and let a social media scheduler do the job for you automatically at the best period for maximum engagement. Thus you cannot skip a day without posting.
Why Do I Need One?
One of the most important reasons why would you want to start using a social media scheduling app that will be constantly updating your social media profiles is because each update has a short life-cycle. No matter how funny, creative, informative or important it is, the storm of posts will take all of them away in a blink of an eye. To keep your advantage from your competitors, you will need to plan in advance. As aforementioned, there are many different social media managers you can choose from and although they basically do the same job, each one is different than the next one.
Another important reason is to make sure you suit the needs of your followers from all around the world, in different time zones. So when you send an update, there are some of your audience who are getting in bed to sleep, some eating their breakfast, others drinking at a bar and some others on their way to work. Basically, there is no such time as ideal for all your audience. But there is a way you can suit their lifestyle perfectly – regular updates. By using a social media scheduler like JARVEE you can post as many updates per day as you’d like and so increase the number of people who see your content.
Proper schedule of your posts could significantly increase your traffic and engagement of your audience. If you do the scheduling manually, all by yourself, you will waste a huge amount of precious time that you could use more productively. And with these social media tools available at competitive pricing, it’s absolutely not worth it. No matter what social media networks you use, they all require regular updates. However, you need to understand which networks are right for your business or brand, depending on your target audience.
How to Get the Most Out of a Social Media Scheduler
Regardless of your choice on tool and social media network, what’s most important is to learn how to use one in a way most beneficial for your business or brand. To get the most out of your social media marketing, we’ve prepared a 4-step plan for you. Of course the scheduler does all of the hard work, but there are still some matters that depend on you and you only. With no further ado, here’s what you need to do:
#1: Set Objectives and Goals
A social media scheduling tool cannot provide results if you don’t establish objectives and goals that you’ll be working hard to achieve. Your objectives and goals should be based on your business’ or brand’s marketing strategy that is already in play, so that social media success can equal your business/brand success. When your campaigns are not providing results, you will be able to react quickly as soon as you notice that you’re not moving towards your objectives. However, there are various ways to measure success. Don’t focus on likes, retweets or shares, but rather on web referrals, conversion rate and leads generated. Whatever your goals, keep your audience in mind all the time.
#2: Pick a Day for Social Media Planning
To allow your soon-to-be-reliable ally in your social media journey to work most efficiently, pick a day of the week when you will plan all of the sharing for the week. Facebook posts, Instagram pictures and Tweets, sort all those posts that you think will engage your audience and, of course, attract new followers and potential customers. The best way to stay organized is to do the planning of all media sharing for a week in one day. Conversations and stuff that’s happening in the moment are big no-no for automatic shares.
#3: Seek for Social Media Marketing Inspiration Constantly
Sooner or later, we all lose inspiration and stare endlessly in the screen, barely coming up with an already used caption. However, that should never happen. Your content should always be fun, informative and amusing for your audience. To make sure you’re up to the game anytime you’re posting (especially on your social media planning day), take a look to what others in your industry share. Maybe you’re missing out something or maybe you can get inspired in a way you never were.
#4: Be Active Real-Time
The social media scheduler you choose can indeed tackle most of the hard work, but it doesn’t have a brain and intelligence on its own to get back to your customers real-time. Set it and forget it is surely relatable, but if you’re not getting in touch with your customers, you’re wasting all of the efforts the social media scheduling tool to get you to customers interested in your company, product or brand.
If you ask me for a suggestion on a social media scheduler that can allow you to quickly set up all of your social media accounts and start growing your audience, JARVEE is the ideal pick. It is a neat Windows-based social media tool that supports the most popular social media networks such as Twitter, Facebook, Pinterest, Google+, Tumblr and LinkedIn. With JARVEE, your posts will always be live at best times for maximum engagement.